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Marketing
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JOBREQ1800053681 Requisition #

Market Development Manager

As a Market Development Manager, you will be responsible for driving both sales and marketing strategies to grow market demand for PPG specification services.

Demonstrating a strategic, analytical and creative approach, you will focus on building the internal sales capabilities as well as maximising market impact to ensure that the specification propositions are strong and relevant to our core audience as well as identifying future trends to feed back into the business.


Key Responsibilities, you will:-

  • Evaluate market conditions and construction industry drivers and use this knowledge to build and promote winning propositions for the Key Account/Influencer audience.
  • Identify and oversee the acquisition strategies and data management for Key Account/Influencer contacts.
  • Design and activate strong sales and marketing initiatives across both digital & physical touchpoints.
  • Direct and oversee the Marketing Mix to ensure that the content positioning and proposed activation is aligned with the target audience & business objectives.
  • Review new digital technologies across PPG and the wider market and if approved, manage the projects through to delivery.
  • Develop sales tools and initiatives, including materials and training to develop stronger business development capabilities.
  • Develop performance dashboards and reports to track deliverables and evaluate the effectiveness of key activities, using this insight to propose and implement action plans to strengthen performance.
  • Prepare, implement and manage the annual marketing budget for Specification so that is focused on growing and developing existing business as well as generating top line growth.

Qualifications

  • Significant experience within Commercial or Marketing orientated roles, with a solid understanding of the construction industry in a B2B environment.
  • Strong communication and interpersonal skills, focussed around building consensus, impact and influence and resolving conflict.
  • Outstanding project management and organisational skills with the ability to recognise key priorities and focus efforts where it will give the best return.
  • Ability to prepare reports and presentations, analysing and disseminating information in a clear and concise manner, turning insight into action.
  • Self-drive and able to work under own initiative!

 

ABOUT US:

Here at PPG we make it happen, and we seek candidates of the highest integrity and professionalism who share our values, with the commitment and drive to strive today to do better than yesterday – everyday.

PPG: WE PROTECT AND BEAUTIFY THE WORLD™

Through leadership in innovation, sustainability and color, PPG helps customers in industrial, transportation, consumer products, and construction markets and aftermarkets to enhance more surfaces in more ways than does any other company.. To learn more, visit www.ppg.com and follow @ PPG on Twitter.

 

The PPG Way

Every single day at PPG:

 

We partner with customers to create mutual value.

We are insightful, dedicated and proactive. We have intimate knowledge of the market and our customers. We focus on practical solutions that make a difference.

 

We are “One PPG” to the world.

We are better and stronger together. We leverage our scale to reach new markets and introduce innovative technologies as we differentiate and disrupt our markets.

 

We trust our people every day, in every way.

We enable and empower our people to make the right decisions. We are inclusive, transparent and respectful. Our feedback is clear and actionable.

 

We make it happen.

We have a passion for winning. We achieve. We deliver with discipline and integrity. We bring our best energy to our work. We decide and act intelligently and quickly.

 

We run it like we own it.

We respect one another by being responsible and accountable. We always act in the best interest of our company, customers, shareholders and our communities.

 

We do better today than yesterday – everyday.

We continuously learn. We develop our people to grow our businesses.

 

PPG Way: (Click here to learn more about the PPG Way)

PPG vision: http://corporate.ppg.com/Our-Company/PPG-Vision.aspx

We are One PPG: http://one.ppg.com/

 

PPG provides equal opportunity to all candidates and employees.  We offer an opportunity to grow and develop your career in an environment that provides a fulfilling workplace for employees, creates an environment for continuous learning, and embraces the ideas and diversity of others. All qualified applicants will receive consideration for employment without regard to sex, pregnancy, race, color, creed, religion, national origin, age, disability status, marital status, sexual orientation, gender identity or expression.

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